Digital Marketing strategy 2014
Posted on 31 January, 2014 by CDPX
It is just the start of 2014 but there is no doubt that digital and social media along with mobile technologies remain at the top of the agenda for many marketing leaders. They see them as critical paths for expanding their addressable market and growing their business.
The best advice for each business is that random tactics don’t work with social media. Rather, you need a plan, a strategy, and a framework that you can work in to create your own formula for success. What works for you is going to be unique to you.
The best users understand that social media is a conversation, not a monologue. The most effective companies use social media to interact with customers by creating online customer groups and monitoring trends.
I believe that the most important benefit in a social network today is that it can lead to new relationships and strengthen existing relationships. Never before have people been so transparent and accessible. Finding and cultivating the right relationships is the key to business growth.
You will meet some amazing people and open doors that you’ve never imagined.
Regarding web sites, there is a new trend about Web 3.0, showing how users are contributing seamlessly, pushing more data towards the Web through multiple channels without being conscious of engaging in interactive usage.
A good example is how many tend to use location services and the GPS installed on most smart phones and in the average modern car.
Therefore it is important that web sites for 2014 be totally adapted to this new trend.
Get ahead by making 2014 the year for improving your social media presence and having a web that is completely adapted to mobile in order to create a unique and wonderful digital experience!
In the following infographic you can find which social network you should consider for your digital strategy plan for this year.