Managing Director Marta is a resilient and flexible professional entrepreneur with over 15 years of international experience in Marketing and Sales. She is a proactive, passionate and creative thinker with an ability to detect new markets and products. She is customer and result-oriented with extensive international experience having lived in Argentina, Chile, Switzerland and Spain, in addition to numerous business trips across 5 continents. She graduated in Business administration from the Finis Terrae University, Santiago de Chile, with a Masters in Marketing from the Universidad Autónoma de Madrid, a Master in Luxury Brand Management from the IE Business School and a Diploma in Digital Marketing strategy also from the IE Business School. She has experience working at IBM Spain, an important international software solutions company, in the Software Marketing Department, carrying out different tasks, both for sales and developing new tools to improve their website. She was a founder of project wearetrade.com to support SMEs in their expansion into South America and Europe where she managed multidisciplinary teams and has experience in “orchestrating” a network of sub-contractors in China, Vietnam, Switzerland, Spain, Chile and Peru. Over the past few years she has been working more closely with digital marketing, social media platforms and content creation. It is her aim is to keep growing in this field and in retail strategy in the Luxury and premium sector. That why updeluxe.com. was developed.